"Use LinkedIn to help others by providing content that empowers, inspires, and educates. "Don't use LinkedIn to push your products or services," said Bautista. Personal branding expert Virginia Bautista cautions that building your personal brand on LinkedIn is not about you-it's about the people that you help. Humor, pain points, short and sweet copy, test it all, and see what resonates with your audience." "Create good social media content that fits your brand. "People don't sit on social media thinking, 'Okay, now let me pick some B2B content to engage with,'" says Sheares. ![]() Unsure what to post? Adrienne Sheares, owner of social media consultancy ViviMae Labs, advises brands to keep it real and avoid creating boring content that people won't want to read outside of work. Social media automation is a great starting point if you're new to automation and want to understand how Zaps and triggers work. ![]() Zapier can help you cross-post between platforms (like Twitter and Facebook) to save you the trouble of posting twice and make sure your message is consistent. Use Zapier to post on your LinkedIn business page Use automated workflows to reduce extra work and get in front of the right audience more consistently. You can use LinkedIn to promote yourself and your business, but all that posting and advertising can take up a lot of time.
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